Successful Marketing with Yard Signs

A Word from Owner Tim Fields

 


 

“Yard signs have been an integral part of my business marketing plan for almost twenty years.”

More words from Sign2Day Owner Tim Fields:

They used to be 36″ x 24″, two-color vinyl on a metal sign blank, with a 1″ angle iron frame, and cost about $80.00 a piece. Yard sign design and printing by Sign2Day marketing companyWe used these for construction trade on jobs lasting for months. They were a very real part of my early construction sales success.

As we transitioned into the pressure washing trade, we knew that because yard signs had a proven track record, we needed to use them for this new business.

We didn’t really need the $80.00, heavy, metal variety. so we went with the ‘$5.00 screen print on coroplast’ models. We used them for several years, trying different designs along the way. They all performed poorly, if at all.  As a small business owner, married to an accountant, I measure everything and ask questions about the marketing dollars I spend.  How do I know that they all performed poorly? Because we got almost no response from them. Sure, they were cheap, but what’s the point if they were ineffective?


 

Looking for Options

Then, I hit up my local sign guy for a better quality full-color sign. They were 4-mil coroplast, $20 a piece, plus tax and the cost of stakes. While they looked far better than our first screen-printed, single-color signs, they still did not perform.  All yard signs by Sign2Dayexpenses included, we paid close to $250.00 for ten signs. Sure they were nice and they were definitely more attractive than that I had used in years past, but still, over time, they did not produce results.

I could not give up on yard signs because they had been so successful in the past. So, several years ago I had my graphic artist come up with a design that spoke about what we do, not who we are. The design had a richly-colored background coupled with clean, crisp graphics, and has resulted in a look and feel that we loved, and a customer response we hadn’t seen in the preceding 5 years.

Progress!


 

Measuring Results

Sign2Day marketing approach for brand awareness for higher revenues through print marketing and digital marketing products and marketing strategies.We’ve tracked the results of our signs over time.  One of the first “new design” signs has to-date produced 7 separate jobs, totaling almost $4,000.00. The lifetime value of that one $15.00 dollar sign is likely to exceed $10,000.00.

Not every location and not every sign is going to produce that result, but we offer a premium service to the discerning few, and our signs need to reflect that. The old ‘bandit’ signs don’t speak to that audience, but our new, custom-designed signs do.

I have one gutter sign that has resulted in over $1,500.00 worth of work. In a two block radius, Within the same neighborhood. From one sign.

 

Sign2Day Featured in eClean Magazine

Yard signs by Sign2Day marketing company.The article by Allison Hester focused on Sign2Day owner Tim Field’s  approach to the common yard sign, and how it has set his business above the competition.

Yard signs are a simple yet powerfully effective marketing tool for service industry contractors – when they are correctly designed and utilized. Otherwise, they are simply a waste of money.

“The folks in the service trades that depend on a steady flow of new customers can really benefit from correctly-done yard signs,” Tim explained. “They just needed a reliable and affordable way to do that. It was a need waiting to be filled, and that’s why I started Sign2Day.com.”

 

Marketing Client Testimonials

“Excellent service and top notch results! The printing clarity is absolutely amazing. The service is fast and an ease to work with on designs. Will never use anyone else except Sign2day!! Looking forward to my next order” – Joe D.

“Sign2Day handles our business marketing needs. Whether it’s yard signs, gift cards or magnets for our truck, Sign2Day has us covered. Tim’s proven designs provide us with the professional advertising results that we require. Thank you!” – Brian S.

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