Plan for the fall marketing season to put more money in your pocket

It’s “back-to-school season” and it’s “back-to-the-grind season” for business owners wanting a profitable last third of the 2026 calendar year.

Some might ask, “Isn’t it too early to start marketing?”

To that, we ask, why do back-to-school ads start more than a month before most do their shopping? Why are Halloween decorations and fall décor already greeting you as you enter local retailers? It’s because average shoppers look ahead, make mental notes and then make a purchase when they are ready to spend those hard-earned dollars. Sometimes they purchase immediately, because they were already thinking about what the marketing message is saying. Basically, the wise choice is to always have a precence out there for consumers to consume.

The clock is ticking for service business owners

The hands on the big “clock on the wall” are moving faster as daylight hours fade and the holidays get closer.

Service businesses need to be ready when the customer is ready, because the buying decisions are often to solve an immediate problem. However, some consumers have certain deadlines, even when the urgency isn’t in play. Either way, your logo, review or another aspect of your brand NEEDS to be imprinted on a customer’s brain sooner AND later. It’s the same reason candidates start advertising LONG before election day. Name recognition is so important.

This all means you should be marketing now for fall results. People know what the busy fall is all about before the summer ends. Some of those things are chores and some involve professional services for the house or business. Homeowners are keeping their eyes open. If they see a professional logo on a vehicle, yard sign, billboard, business card, direct mail piece, etc…, they will search it. They will look at images, read reviews and make notes in their phone.

And speaking of phones….

Use QR codes for your digital platforms

QR codes have been around since 1994. Many marketing professionals expected those “digital shortcuts” to take off and practically wallpaper the world instantly. Well, 30-plus years later, the funny little squares are finally becoming commonplace. Consider adding these to your marketing so smartphone users — aka, almost the entire world — can immediatley connect to your online platforms.

These can be placed on just about every piece of your marketing collateral.

Contact Sign2Day for your fall marketing needs

soon about new marketing materials to get in front of the buying public. As soon as September arrives, the fall buying frenzy begins. The Sign2Day marketing experts offer digital and print marketing expertise. The team’s artists can create a brand and the accompanying marketing materials to make your business attractive to potential customers.

Click here to see a sample of the Sign2Day products and even shop online.