Effective marketing is key to higher revenues now and into the future.

How is your company’s income now compared to this time last year? If it’s slightly up, flat or down, it’s time to make some changes in your marketing plan.

If your business is flat or down year-over-year, then the Sign2Day marketing professionals can offer a boost. Using relevant messages to a new audience may be the shakeup to start new leads coming in. For those just starting out in the world of business ownership, be sure to use some of the start-up Sign2Day marketing approach for higher revenues through print marketing and digital marketing products and marketing strategies.capital to create a professional image before crafting a marketing strategy. There are ways to do it without spending a small fortune.

Consider these questions. What if that expertly-designed yard sign gets you a job in a local neighborhood? What if that job gets you a referral or even two? What if your company vehicle — wrapped with the company brand — is seen by someone in local traffic? These are just a few ways to connect with the local market and generate a buzz about your services. If the neighborhood you work in has social media pages, you could end up with multiple referrals in no time.

If your business revenues have trended upward in recent years, invest some of the extra revenues into an expanded marketing campaign that will grow brand awareness. Even if you started small (5 percent of total annual revenues reinvested in marketing), you should be looking to grow that percentage  (topping out around 20 percent) as your company’s bottom line swells. The goal is to force you to either grow your business OR turn down jobs where margins are not as lucrative.

Sign2Day President Tim Fields has learned such valuable lessons from owning small businesses over the last three decades. These include creating a professional image and building a reputation for doing quality work. He and the Sign2Day marketing experts help others create professional brands and highly-effective marketing materials for increased revenues.

 

Building Your Business Brand for Higher Revenues

Sign2Day marketing approach for brand awareness for higher revenues through print marketing and digital marketing products and marketing strategies.From the very foundation of branding (logo and company colors), the Sign2day designers can help create the image that can be used across digital and print marketing platforms. The idea is to build your company’s “personality” before presenting it to the world to help add to it. That includes a logo, tag line, colors, along with you vision mission and value statements.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin, modern marketing expert

Digital Marketing for Higher Revenues

Do you have a website or social media platforms?

Sign2Day can help with those needs and even offer content creation services that will organically boost your website’s Search Engine Optimization (SEO) Website building by Sign2Day is part of their print and digital marketing optionsscores. This feeds the search engines (Google, Duck Duck Go, Bing, Yahoo, etc…) the “food” it craves. Supplying the right food for this “appetite” helps searchers using keywords find your company’s online listing. It’s the No. 1 driver of revenue on digital platforms.

As your top-ranked listing gets clicks, it makes it stronger, because search engines “like” links that get more activity. As the site gets action, it climbs the rankings, which leads to more action. And the more quality content — fresh and relevant to the searches — you have on your website or social media outlets, the easier THEY can find you. Who are “They?” They are the people who have the money and need your product or service. Make sure your content is effective!

“Ignoring online marketing is like opening a business but not telling anyone.” — KB Marketing Agency

Sign2Day offers video production services, because video is the most engaging form of marketing when it comes to online collateral. It also does a great job of promoting a business’ professional image and adds to a website’s SEO score. People love to be educated and entertained through video. According Sign2Day video creations is part of their print and digital marketing optionsto a recent study, Americans spend an average of six hours a day watching video content.

Video also allows you to transfer your enthusiasm for your product or service unlike any other medium. Sign2Day can create professional videos that make your company brand shine. And you, the business owner, can even create some “prosumer-quality” videos to share on social media. You can share some of your expert advice and easily upload it using just a smartphone and an app. Consumers will learn from you and will likely trust your skills when they need those skills to solve a problem.

“Marketing is really just about sharing your passion.” Michael Hyatt, marketing expert

 

Print Marketing for Higher Revenues

Logo Designs: Logos should have several elements including the company name; company color scheme, an image that communicates the company’s product or service; and a look that easily recognizable and relevant to the times (meaning, not using outdated fonts or images).

Business Cards:  Business cards are usually the second impression you make with interacting with a potential client. Usually you have had the chance to meet the person; show your expertise in discussing your product or service; and now are ready to part company. Are you handing that person a card that Custom print collateral designed by the Sign2Day marketing companyreinforces the interaction you just had OR one that takes away and gives the impression your company image does not measure up?

Brochures: Printed brochures are a great communication tool for a company’s “story,” including products and services. A well designed brochure should have the company logo and colors; engaging images; well-written text; contact information, including a web address and social media locations to find more information about the business.

Yard Signs: These “tiny billboards” are a great way to get the attention of motorists and pedestrians. However, they need to be designed properly to catch the eye and communicate a message on a small surface in a short span of time. Again, the colors and fonts need to tie in with the company’s scheme and the message needs to be effective. This is a time to have a marketing professional work on a call-to-action piece that will get results.

Direct Mail Post Cards, Rack Cards and Door Hangers: These are simple, two-sided print pieces meant to impress, communicate and act as keepsakes for potential clients. They have a longer life than a business card, because of the size and general feeling that it is a costlier product and that, in the case of the door hanger, was personally delivered. These attributes, along with a professional design and print job, communicate a level or quality and professionalism that speaks volumes about your company.

Vehicle wrap by Sign2DayVehicle Wraps: These rolling billboards are the latest and greatest way to create your own mobile marketing. In a world where traffic and personal phones exist, it is easy for your logo and contact info to be near a person in need of your service at any time of day. It can supplement your media in many ways. When parked at home or on a job site, it is like a yard sign. When on the road, it is like a billboard. When available for a photo, it is like a digital business card.

 

Contact Sign2Day for Marketing Help

For more information on the marketing tools mentioned above, contact Sign2Day marketing experts here. To set up an account and order marketing materials from Sign2Day‘s online shop, click here.

NOTE: Be sure to watch for Sign2Day‘s Independence Day blog around July 4th.

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