It’s February and the year is off and running. Is your marketing plan keeping pace?
February means that winter is nearly half over and for service industries, the spring trade shows are almost here. These are great opportunities to network and show your expertise in a way that wins new clients. Yes, the days can be long and rough on the feet, but it can be the difference between being busy early and hoping the phone rings as the bills pile up.
With these kinds of stakes on the line, it’s important to put your company’s best foot forward. A professional approach backed — literally — by a professional trade show display will be the right closing environment for many of those conversations. The Sign2Day marketing experts can design and produce such a display. And, with all good marketing, it will leave a great impression even on those who walk by without stopping to learn more.
They can also offer your business professional advertising materials and a strategy for print and digital platforms. Now is the time to evaluate your print materials and your company’s overall brand. Does your logo look clean and up to date? Are you proud of your business card? Do you have yard signs, brochures and direct mail pieces that all match AND match your “company brand” you’re promoting? If not, your print materials likely need an expert’s touch.
Here are some other questions to ponder.
Is your website up to date and effective at communicating your company’s value proposition? Does it have good images and graphics? Is it optimized (SEO) for search rankings that put you above your competitors? If you do a Google search on your company’s business sector and your site isn’t easy to find, let the digital marketing professionals at Sign2Day help. Remember, if you can’t easily find your “digital footprint,” your potential customers probably can’t find it either.
Other Reasons to Love February
Getting ready for a great year of marketing is only one reason to love this time of year. Here are a few more.
- February is packed with holidays and history. Abraham Lincoln‘s birthday on the 12th; the 15th is the Chinese New Year and Susan B. Anthony‘s birthday; and the 22nd is founding father George Washington’s birthday.
- February is American Heart Month; Black History Month (more details below); Bird-Feeding Month; and Dental Health Month.
- Amethyst is the birthstone for those born in the shortest month of the year. NOTE: This February has 29 days because it’s leap year.
- The Violet and the Primrose are the February flowers.
February is Black History Month
The origins of celebrating the accomplishments of Black Americans starts in 1915. But it wasn’t until 1976 that government leaders brought national recognition to annually celebrating pioneers like boxer Jack Johnson, activist Rosa Parks, Supreme Court Justice Thurgood Marshall, Scientist George Washington Carver and so many more.
Click on the History.com article to learn more about Black History Month.
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Sign2Day Marketing Testimonials
“Tim did an excellent job on my logo design as well as the folding sidewalk signs! I will certainly be continuing to do business with him. He was timely and his work exceeded expectations.” – Jake B.
“Tim is my go-to guy for ANY of my marketing. All of his work is top notch. Customer service might as well be Tim’s middle name. If you need printing or signs done for your business, look no further. Tim has you covered!” – David C.