Marketing in September will ensure results for the busy fall season.
Disclaimer: We know this “back-to-school season” is a strange one. We also know that this season is the gateway to a time of year when marketing is key to finishing — even 2020, the craziest of years — strong. Now, please continue reading our marketing blog post.
There’s a reason why back-to-school shopping ads start more than a month before most do their shopping. There’s a reason why fake pumpkins and fall decor started showing up at local retailers in early August. It’s because average shoppers look ahead, make mental notes and then make a purchase on their schedule. Sometimes they purchase immediately, because they want something new and to be the first to have the latest “it” product.
Service businesses rarely get these luxuries, because these purchases are often to solve a problem. And it’s usually an urgent problem. However, some consumers have certain deadlines, which sometimes still get pushed to the last minute. Either way, your logo, review or another aspect of your brand NEEDS to be imprinted on a potential customer’s brain. That imprinting needs to start sooner, rather than later. It’s the same reason candidates start advertising LONG before election day. Name recognition is so important.
This all means you should be marketing now for fall results. People know what the busy “fall” – starting right after Labor Day — entails. Some of those things are chores and some involve professional services for the house. Homeowners are contemplating and keeping their eyes open. If they see a professional logo on a vehicle, yard sign, billboard, business card, etc…, they will search it. They will look at images and read reviews. If they see words like “highly recommend,” “great work,” “reasonable cost,” that are connected to a professional image, you will likely get an inquiry.
Contact us today about new marketing materials to get in front of the buying public.
Sign2Day Marketing Reviews
“This company is cutting edge when it comes to signs that get noticed, I’ve never had faster shipping!” — Josh R.
“Kim was super responsive to all my emails and questions. It’s refreshing to experience the great customer service these guys offer. My new signs look awesome!” — Brent G.
“Making promises and keeping them is a great way to build a brand.” – Seth Godin
“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain
Contact Us in September
If you would like more information on our marketing strategies and collateral, contact us here. We offer digital and print marketing expertise. The Sign2Day artists can create a brand and the accompanying marketing materials to make your business attractive to potential customers. Click here to see a sample of our products and even shop online.
Read our client reviews here.