Direct mail campaigns target customers where they live, literally.
Direct mail use to be known by the ugly term, “junk mail.” That was mainly because of the shotgun approach of “reach many and hope to get some.”
The evolution of direct mail marketing has continued over the years, because more information is known about recipients of the pieces.
It was once known as just one of many mass communication vehicles. The mass comm industry started with newspapers, then radio and then television. Business owners bought a print ad or a commercial spot and hoped somebody would see it and reach out.
Then direct mail came along. The Sears Christmas Catalog made it a huge industry. But the small advertiser could create such an exciting ad product. If they tried, they invested heavily. But soon, printing and delivery costs meant that marketers needed a better return on investment (ROI).
The advent of the internet, brought the idea of collecting information on a user and deliver a message they might REALLY want. This meant marketing platforms had to change or get left behind.
Keys to Direct Mail Marketing Success
Success in today’s world of direct mail marketing relies on several key points, all of which can be expertly handled by the Sign2Day team.
The first key point is designing an attractive mailer that clearly communicates to the audience. The main things to communicate are an offer; a company’s brand; and the best way to contact the company.
The second key point is a reliable delivery method. And who better to deliver mail than the postal service, which has been doing it very well since 1775. Using the Post Office’s Every Door Direct Mail (EDDM) program is an affordable way to delivery direct mail postcards.
The third key point — circling back to the targeted prospect — is a way to segment the audiences in the delivery areas. Sending postcards to everyone in an area is not usually very effective. However, it can be effective if you send postcards to your company’s perfect candidates that live in that area. These are the people that will be targeted by the Sign2Day marketing experts using demographics that match potential customers to your product and service.
Contact Sign2Day for Direct Mail Marketing Campaigns
If you would like to talk with a Sign2Day marketing expert about how direct mail could get great results and more business, please contact us here.
Sign2Day can also help with other marketing collateral, such as yard signs, brochures, business cards, vehicle wraps, and much more. Contact us to find out which products may get you the best results, which of course equals more business.
Samples of our products can be seen here.