Local economies are starting to awaken from the COVID-19 slumber. Make sure your marketing is active, to capture the attention of the once-quarantined masses.
We at Sign2Day know it has been a tough economic stretch. Many businesses were forced to close and most customers were forced to stay home. However, leaders are now beginning the re-opening of America. Some businesses will see a flood of customers. Restaurants come to mind. Some businesses will have to remind customers that their businesses are available to serve them. But no matter what type of business, potential customers need to see your “signs,” or marketing messages.
We recommend a mix of digital and print collateral. The digital collateral should include at least several of these: a company website; social media marketing; email marketing;digital ads; broadcast campaigns; etc… Print advertising can include signs, print ads in local publications; vehicle wraps; business cards; brochures; direct mail pieces; etc…. These should all be done on a foundation of a professional brand. That includes name, logo, colors and messaging that effectively communicate your business philosophy..
Below are some of the effective methods that Sign2Day marketing experts can help develop for business owners. They know budgets are tight, especially now. With that in mind, there are marketing strategies that can fit each business, no matter the climate.
Sign2Day offers website creation and content creation services. A website should be well-built, attractive and user-friendly. Content – the words and images – is what search engines crave from a site. Good, relevant content will organically boost your website’s Search Engine Optimization (SEO) scores. This content feeds the search engines (Google, Bing, Yahoo, etc…) the “food” it wants and helps your company be found by searchers using keywords to find your service and/or product.
“Content is the reason search began in the first place.” – Lee Odden, marketing expert
Video production services are offered at Sign2Day, because video is the most engaging form of marketing when it comes to online collateral. It also does a great job of promoting a business’ professional image and adds to a website’s SEO score. People love to be educated and entertained through video. According to a recent study, Americans spend an average of six hours a day watching video content. That number has likely skyrocketed during the pandemic. And, video also allows you to transfer your enthusiasm for your product or service unlike any other medium.
“Marketing is really just about sharing your passion.” – Michael Hyatt, marketing expert
Business Cards: Business cards are usually the second impression you make with interacting with a potential client. Usually you have had the chance to meet the person; show your expertise in discussing your product or service; and now are ready to part company. Are you handing that person a card that reinforces the interaction you just had OR one that takes away and gives the impression your company image does not measure up?
Brochures: Printed brochures are a great communication tool for a company’s “story,” including products and services. A well designed brochure should have the company logo and colors; engaging images; well-written text; contact information, including a web address and social media locations to find more information about the business.
Yard Signs: These “tiny billboards” are a great way to get the attention of motorists and pedestrians. However, they need to be designed properly to catch the eye and communicate a message on a small surface in a short span of time. Again, the colors and fonts need to tie in with the company’s scheme and the message needs to be effective.
Direct Mail Post Cards, Rack Cards and Door Hangers: These are simple, two-sided print pieces meant to impress and communicate. They have a longer life than a business card, because of the size and general feeling that it is a costlier products. The same goes for door hangers, with the value partly connected to the personal delivery. These attributes, along with a professional design and print job, communicate a level or quality and professionalism.
Vehicle Wraps: These rolling billboards are the latest and greatest way to create your own mobile marketing. In a world where traffic and personal phones exist, it is easy for your logo and contact info to be near a person in need of your service at any time of day. It can supplement your media in many ways. When parked at home or on a job site, it is like a yard sign. When on the road, it is like a billboard. When available for a photo, it is like a digital business card.
For more information on any of the marketing tools mentioned above or to find out the latest trends in the marketing world, contact us here. To set up an account and order products from our online shop, click here.