Search engine optimization (SEO) wins in today’s competitive online search world.
Content marketing is the key for organic search engine rankings. The key to those rankings is getting found by those looking for the answers to their questions. Of course, content is just another word for “words.” Websites are constructed with words, and it’s about using the right ones on the front and back ends of your website. The back end is administrative side of a site.
Many people in the business world hear the acronym SEO when it comes to marketing. Many just know that their business has a website, but don’t understand how SEO plays into it. They just know they need to be at the top of Google’s list of search results. We’ll explain SEO here and then business owners can determine if they are doing enough to sleep well, as the internet stays open for business 24/7.
What is SEO?
In simple terms, SEO is a ranking a search engine gives based on the relevance of your content matched with the searches seeking your product or service. In more complex terms, SEO is a strategy. Think of the internet as a hungry animal that needs to constantly feed on information. If you keep feeding it a diet of words that it likes, it will like you back, thus moving you toward the top of the list. That list is the search results list you get back when you enter what you want to find.
How Do I Get SEO?
Business owners should start with a quality website that has a content management system as the administrative side of the site. The admin side should be set up with relevant page titles and content using relevant keywords. Keywords are words the average person would use to search on Google, Bing, Yahoo, etc…to find your business or service. These keywords include company name, products and services, service locations, popular brands offered…. You can also add frequently asked questions, because many web searchers are typing in those questions. If your content matches up perfectly, they will likely land on you.
“Relevant keywords are the most-relevant component to being found by those using Google and other search engines.” – Ken Garber, VineBUZZ Social
All images on the pages should also be searchable. This is done on the administrative side of the website where titles and descriptions are added. Otherwise, web crawlers — digital “bloodhounds” that constantly search for relevant information — do not see a picture. If there are keywords attached to the images, crawlers can read the words.
Once a site is set up correctly, the content immediately starts aging, which is where the Sign2Day SEO Service comes in to help. Basically each business is fighting to get to the top of the list that comes up with every keyword search. The best way to “please” the search engines is to regularly add fresh, relevant, keyword-rich content through blogs, page content and tagged images. Search engines give extra credit for content that scores well on their “readability scale.”
Sign2Day’s website builders, SEO experts and content creators will regularly produce content and add it to your site to “feed the search engines.” In addition to the content that shows up on the pages of your website, your business’s keywords will be used in the admin side of the site for categories, titles, tags and descriptions for the perfect recipe of “SEO Gumbo.”
Contact Us for Search Engine Optimization Help
If you would like more information on our SEO packages, contact us here. In addition to digital expertise, Sign2Day creates other marketing collateral. The Sign2Day artists can create a brand and the accompanying marketing materials to make your business attractive to your potential customers. A professional look will make the phone ring!
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