February is nearly over. Is your 2020 marketing plan at the starting line and ready to take off?
We’re going to assume, like many businesses, you had a good 2019. Consumer confidence is “huge” and commerce is healthy in both the retail and service industries. But, if you don’t take time to get your marketing plan in order, you could miss out on reaping a rich harvest.
These good times often bring out every one who thought of starting a business. That means, you’re likely to have more competitors in the market. It also means that start ups may be hustling and looking to undercut your price. That doesn’t mean you have to devalue your services, because that would be bad for long-term success. What it does mean, is that you should invest in your brand and build on what you have built thus far.
We want you to have professional marketing materials and a strategy for print and digital platforms. After all, these are where people — depending on their demographic — turn for goods and services. Print displays should look professional and instill confidence. Digital listings need to come with solid reviews, because a professional look without compelling testimonies does not translate into online conversions.
Take a look at your print material and/or design brand. Does you logo and your colors look good? Are you proud of your business card or do you apologize for it as you hand it out? Do you have yard signs, brochures and even vehicle graphics that all match and match the “company identity” that you want to promote?
How is your website? Does it look professional and is it easy to navigate? Does it have good images and graphics? Is it optimized (SEO) for search rankings? If any of these questions confuse or worry you, please let the marketing professionals at Sign2Day help.
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