We at Sign2Day use video to market our products, because it works!
Everyone loves video, after all, video did kill the radio star. We’ll, even with all outdated references aside, our present day culture is driven by moving pictures. Consider these video statistics:
- YouTube has over a billion users, almost one-third of total internet users.
- 45% of people watch more than an hour of Facebook or YouTube videos a week.
- 87% of online marketers use video content.
- 85% of the US internet audience watches videos online.
The marketing statistics are very clear: the typical audience likes video and wants to see your company’s video offerings. Sign2Day offers custom videos that can be used on any of your company’s online platforms. You can then upload the video to your YouTube or Vimeo channel; embed the video on your website and e-newsletter; and even build a social media campaign around it.
Professional Video AND “Prosumer” Video
We recommend creating several professional videos to promote the core products or services of a business. In addition to those videos, we recommend creating many prosumer videos. Now this may be a new term to you, but the advent of cell phones with high quality video capabilities means it is easy to make “professional amateur” messages. For example, a pressure washing company can show a tech successfully cleaning a roof. Another video may show that same tech cleaning a deck. In 60 seconds or so, you can show the before and after and how the transformation happened.
These videos can be added to online platforms to increase the number of marketing messages and add to a company’s online authority. That authority means high rankings for keyword searches.
AND, if you want to take your marketing a step further, build a contest around those who like, comment and/or share the video with friends and acquaintances. People love knowing that their voice is being “heard” and the opportunity to win prizes, because this appeals to so many of us. And the prizes can even be insignificant, such as a $5 fast food gift card.
You can even promote yourself at an event. Take the video and upload it to a social media platform. Anyone who sees the video, comes to your booth and says the magic word from the video, gets a discount on their next purchase. It’s that simple!
Here are a few facts that back up our marketing motto of, “Content is king, but engagement is queen and she rules the house.” Conversion rates are nearly double on average for video versus static content. The emotional connection to video is much higher than static content, creating a deeper connection that could lead to conversion. E-newsletter click through rates increase dramatically with video content. More than 65% of all viewers watch three quarters of the video in which they are engaged. Video engagement increases website search engine optimization (SEO), which increases search rankings. Plus, the perceived “professionalism” that comes with a professional video is immeasurable.
Most would admit that this is a pretty good value for a small investment of money for professional videos and time for prosumer-level videos.
Contact Sign2Day about Video Marketing
Contact us today to talk about the video marketing materials that will impress your current customers and engage potential customers with this dynamic presentation of your brand. We look forward to working with you and helping you grow your business through professional marketing tools.