Is your 2019 Revenue Stream Looking Better than this Time Last Year?
If the answer to the above question is “Yes” or “No,” than increase your marketing. “What?!” you maybe exclaiming so early in this blog. Keep reading.
If your business is trending upward year-over-year, then capitalize on the extra cash flow and pump some of that income into an expanded marketing campaign that will grow brand awareness. This should ultimately force you to grow your business OR turn away customers who may cause more headaches than satisfaction. After all, quality business leads are always the best.
If your business is flat or down year-over-year, then a marketing “shot in the arm” can only help.
Consider these questions. What if that expertly-designed yard sign gets you a job in a neighborhood? What if that job gets you a referral to family member or friend of that client? What if your company vehicle is seen by a neighbor in that community and they trust the good judgement of the homeowner that hired you? These are all good questions that you — the small business owner — would like to have answered in a way that includes your business name.
Sign2Day Owner Tim Fields learned a valuable lesson from owning small businesses over the last three decades: create a professional image and build a reputation for doing quality work that is attached to a strong company brand. These days, Tim and his staff help others create that professional brand and corresponding, highly-effective marketing materials at Sign2Day.
Branding Your Business
From the very foundation of branding (logo and company colors), the designers can help create, or recreate, the image that can then be used across marketing collateral such as business cards, door hangers, websites, social media sites, direct mail postcards, vehicle wraps and just about anything you can think of that will be in front of potential customers.
Sign2Day even offers content creation services that will organically boost your website’s Search Engine Optimization (SEO) scores. This feeds the search engines (Google, Bing, Yahoo, etc…) the “food” it craves and helps your company be found by searchers using keywords to find your service and/or product.
The more quality content (a.k.a., information) you have out there, the easier THEY can find you. Who are “They?” They are the people who have the money and need your product or service!
“Content is the reason search began in the first place.” – Lee Odden, marketing expert
Video production is a service offered at Sign2Day, because video is the most engaging form of marketing when it comes to online collateral. It also does a great job of promoting a business’ professional image and adds to a website’s SEO score. People love to be educated and entertained through video. According to a 2018 study, Americans spend an average of six hours a day watching video content.
Video also allows you to transfer your enthusiasm for your product or service unlike any other medium. Sign2Day can create professional videos. And you, the business owner, can even create some “prosumer-quality” videos to share on social media. Using a smart phone, you can share some of your expert advice and easily upload it. Consumers will learn from you and will likely trust your skills when they need those skills to solve a problem.
“Marketing is really just about sharing your passion.” – Michael Hyatt, marketing expert
Here are some marketing materials that Sign2Day designers can create to boost sales the rest of this year.
Logo Designs: Logos should have several elements including the company name; company color scheme, an image that communicates the company’s product or service; and a look that easily recognizable and relevant to the times (meaning, not using outdated fonts or images).
Brochures: Printed brochures are a great communication tool for a company’s “story,” including products and services. A well designed brochure should have the company logo and colors; engaging images; well-written text; contact information, including a web address and social media locations to find more information about the business.
Yard Signs: These “tiny billboards” are a great way to get the attention of motorists and pedestrians. However, they need to be designed properly to catch the eye and communicate a message on a small surface in a short span of time. Again, the colors and fonts need to tie in with the company’s scheme and the message needs to be effective. This is a time to have a marketing professional work on a call-to-action piece that will get results.
Business Cards: Business cards are usually the second impression you make with interacting with a potential client. Usually you have had the chance to meet the person; show your expertise in discussing your product or service; and now are ready to part company. Are you handing that person a card that reinforces the interaction you just had OR one that takes away and gives the impression your company image does not measure up?
Direct Mail Post Cards, Rack Cards and Door Hangers: These are simple, two-sided print pieces meant to impress,communicate and act as keepsakes for potential clients. They have a longer life than a business card, because of the size and general feeling that it is a costlier product and that, in the case of the door hanger, was personally delivered. These attributes, along with a professional design and print job, communicate a level or quality and professionalism that speaks volumes about your company.
Vehicle Wraps: These rolling billboards are the latest and greatest way to create your own mobile marketing. In a world where traffic and personal phones exist, it is easy for your logo and contact info to be near a person in need of your service at any time of day. It can supplement your media in many ways. When parked at home or on a job site, it is like a yard sign. When on the road, it is like a billboard. When available for a photo, it is like a digital business card.
For more information on any of the marketing tools mentioned above or to find out the latest trends in the marketing world, contact us here. To set up an account and order products from our online shop, click here.