Search engine optimization (SEO) is what everyone wants and NEEDS in today’s competitive online search world. The key for search engine rankings and getting found by those looking for the answers is the content on the front and back ends of your website.
Many people in the business world hear the acronym SEO when it comes to marketing. Many just know that their business has a website and most don’t understand how SEO plays into it. They just know they need to be high on Google’s list of search results. We’ll explain SEO here and then website owners can determine if they are doing enough to sleep well at night as the internet stays open for business 24/7.
What is SEO?
First, let’s define SEO in simple terms. It is not a thing, but rather a strategy. Think of the internet as a hungry bug that needs to constantly feed on the information. If you keep feeding it a diet of words that it likes, it will like you back, thus moving you toward the top of the “best friends list.” That list is the search results list you get back when you hit enter.
How Do I Get SEO?
Business owners should start with a quality website that has a content management system as the administrative side of the site. The admin side should be set up with solid page titles and content using relevant keywords. Keywords are words the average person would use to search on Google, Bing, Yahoo, etc…to find your business or service. This includes company name, company products/services, service locations, owner and staff names, etc….
All images on the pages should also be searchable. This is done on the administrative side of the website where titles and descriptions are added. Otherwise, web crawlers — digital “bloodhounds” that constantly search for relevant information — do not see a picture. If there are keywords attached to the images, crawlers can read the words.
Once a site is set up correctly, the content immediately starts aging, which is where the Sign2Day SEO Service comes in to help. Basically each business is fighting to get to the top of the list that comes up with every keyword search. The best way to “please” the search engine gods is to consistently add fresh, relevant, keyword-rich content through blogs, page content and tagged images. Search engines give extra credit for content that scores well on their “readability scale.”
Sign2Day’s SEO experts and content creators will regularly produce content and add it to your site to “feed the search engines.” In addition to the content that shows up on the pages of your website, your business’s keywords will be used in the admin side of the site for categories, titles, tags and descriptions for the perfect recipe of “SEO Gumbo.”
If you would like more information on our SEO packages, contact us here. In addition to digital expertise, Sign2Day creates other marketing collateral. The Sign2Day artists can create a brand and the accompanying marketing materials to make your business attractive to your potential customers. A professional look will make the phone ring!
Read our client reviews here.