Lose weight? Eat healthier? Read the Bible? Spend more time with friends? Are these some of your New Year’s Resolutions?
These are some great resolutions, but we think you should add, “upgrading my marketing materials and strategy in 2019.”
Regularly evaluating a marketing strategy is always a good idea. And, if you increased revenue in 2018, adding more to your marketing budget in 2019 is the best thing if you want greater gains. Think of it like a snowball. As the momentum picks up, snow is added to the ball and makes it larger and more powerful.
If your marketing materials are in great shape, then strategy will include where those images and messages are broadcast. Most business owners know the popular outlets in their market. They know the top newspaper, radio station, cable network and/or broadcast station. However, they may be less-educated as to how to build their own audience or increase traffic through online options. Sign2Day’s marketing experts can help with those options, as well as direct mail.
Now, most of these plans should be put on hold if the materials aren’t up to par. The materials need to reflect a company’s overall image. Great marketing collateral can translate to thoughts of a great company to hire.
Here are some marketing materials that Sign2Day designers can create — or refresh — to help you boost sales in 2019.
Logos should have several elements including the company name; company color scheme, an image that communicates the company’s product or service; and a look that easily recognizable and relevant to the times (meaning, not using outdated fonts or images).
Printed brochures are a great communication tool for a company’s “story,” including products and services. A well designed brochure should have the company logo and colors; engaging images; well-written text; contact information, including a web address and social media locations to find more information about the business.
These “tiny billboards” are a great way to get the attention of motorists and pedestrians. However, they need to be designed properly to catch the eye and communicate a message on a small surface in a short span of time. Again, the colors and fonts need to tie in with the company’s scheme and the message needs to be effective. This is a time to have a marketing professional work on a call-to-action piece that will get results.
Business cards are usually the second impression you make with interacting with a potential client. Usually you have had the chance to meet the person; show your expertise in discussing your product or service; and now are ready to part company. Are you handing that person a card that reinforces the interaction you just had OR one that takes away and gives the impression your company image does not measure up?
Direct Mail Post Cards, Rack Cards and Door Hangers
These are simple, two-sided print pieces meant to impress, communicate and act as keepsakes for potential clients. They have a longer life than a business card, because of the size and general feeling that it is a costlier product and that, in the case of the door hanger, was personally delivered. These attributes, along with a professional design and print job, communicate a level or quality and professionalism that speaks volumes about your company.
These rolling billboards are the latest and greatest way to create your own mobile marketing. In a world where traffic and personal phones exist, it is easy for your logo and contact info to be near a person in need of your service at any time of day. It can supplement your media in many ways. When parked at home or on a job site, it is like a yard sign. When on the road, it is like a billboard. When available for a photo, it is like a digital business card.
For more information on any of the marketing tools mentioned above or to find out the latest trends in the marketing world, contact us here. To set up an account and order products from our online shop, click here.