When your company representative hands a potential client a business card, the first impression will be made, so don’t miss out on making a good one.
Okay, the business card being the first impression is a little overstated. The actual first impression is the connection of the company representative to the potential client. But, the card needs to support the professional interaction and continue the perception until the product is purchased or the service is complete. Once the client knows that your company truly is what it appears, the pressure is off the marketing team and on the customer service team.
Here are some good reasons to have a professional business card. You information below can be found in it’s entirety in the article at SinaLite.com.
Business cards connect your brand to the personal interaction. There is no doubt about the fact that feelings and perceptions come from personal interactions and brands. And it is this way with any commodity. For example, you try a new soda at a restaurant and you really like it. A few days later you see a truck on the road with the logo of that soda. That triggers the experience you had while drinking the product that is intimately connected to that logo. Think of it as a “transference of enthusiasm.” But remember, if the drink — or your product or service — was bad, it now becomes a “transference of disappointment.” That always leaves a bad taste in a potential client’s mouth.
Business cards are memorable. Most people take note of a card in the same way they take note of a work of art. This means it is important to have a professional logo that accurately represents the personality of your business on the card. One particular card we collected in recent years was for an campany that had a great logo and had the card die cut on one end with a simple “v” shape. That inexpensive modification to an otherwise normal card, generated great feedback in many initial meetings, according to the company reps.
Business cards are a tangible connection and reminder of the initial interaction. Even if someone does not need your service right now, most people feel guilty trowing away a card, knowing that the person paid money to produce that card. Also, many people like to keep a card — or keep a picture of it in their phone — “just in case.” Now when they come across it, they will mentally link it to the interaction with your company. Plus, there is always a chance they will pass it along.
To get more information on business card design — including logo design — and printing, contact a Sign2Day representative here. If you would like to see some of our marketing materials and track with us on Facebook, click here.
To read the entire article on the importance of a good business card, click here.