We’ve tracked the results of our signs over time. One of the first “new design” signs has to-date produced 7 separate jobs, totaling almost $4,000.00. The lifetime value of that one $15.00 dollar sign is likely to exceed $10,000.00.
Not every location and not every sign is going to produce that result, but we offer a premium service to the discerning few, and our signs need to reflect that. The old ‘bandit’ signs don’t speak to that audience, but our new, custom-designed signs do.
We have one gutter sign that has resulted in over $1,500.00 worth of work. In a two block radius, within the same neighborhood. This is all from one sign.